The second half of the midpoint-sequence, some of you may argue shouldn’t be in there, but I’ll battle you till I’m blue in the face on this one. But underneath the surface, Hilly harbors viciously racist beliefs that spur her to treat the black women in … “Don’t give up on this Miss Skeeter!”. Now that they’ve done what they set out to do, the goal is reached. 126.00 Minny meets Celia’s husband, who, instead of beating her, shows gratitude. Therefore Bavaria and Schleswig-Holstein were only the second and third most popular Federal states. 1. The Germans are the front-runners in travelling. The landscape in Mecklenburg-Western Pomerania reaches from flat to hilly. Definitions and Explanations 39.30 Aibileen listens to sermon; “Love is to be prepared to put yourself in harm’s way for your fellow man”. Another drastic change. The author will afterwards filter the strengths and weaknesses to oppose one another. According to the official statistic of accommodation Schleswig-Holstein welcomed 4.5 Million guests with 20 Million overnight stays in commercial businesses of accommodation (of more than 8 beds) in the year 2004. We hadn’t been too surprised seeing Minny write an angry book about the white ladies, but for our hero, the always careful Aibileen, it’s an enormous step. A more theoretical explanation of destination management comes from Dr. Albrecht Steinecke (professor at the University of Paderborn) who defines the bricks of a successful regional production as follows: - the spectacular as the ideal Could it be – work with me here – that the book itself is our hero? Consequently professionals as well as amateurs have been thinking about definitions and the right steps to finally manage a destination. 02.25 Aibileen’s work; raising white babies, “You is smart, you is kind, you is important”. - A comparison of the strengths and weaknesses of the tourist destinations Mecklenburg-Western Pomerania and Schleswig-Holstein Bachelor Thesis, 2006 101 Pages, Grade: 1.7. Although The Help centers around racial equality, I would state that it has a broader purpose. This may seem insignificant. In addition to that there are 5 nature parks - nevertheless without access to the sea. 5.6 Active vacation Skeeter longs to pursue a career in writing that will take her beyond the stifling confines of her refined white southern society. - An update through events – events like the Hanse Sail attract people from all over Europe and the concrete offer is different every year “And put something personal in there.” [box] We’re closing in on what our story really is about: the writing of a book. 87.10 Celia buries the fetus under a rose bush, one amongst three. Ain’t you tired?” Hilly breaks down. 1.2 Approach, 2. Therefore the infrastructure, arranged events, the special offers for a family, an active or a wellness vacation will be presented and compared. Ryanair, Air Berlin or Easy Jet – these are only some names of no-frills airlines offering trips to interesting places in Europe like Paris, Vienna, Madrid for a small amount of money. Thesis Statements. The instruments of creating a destination: - Information brokering by new media which is present by using the internet for example to spread details about the destination Mecklenburg-Western Pomerania A white woman has stayed up all night, cooking for her. Although it doesn’t necessarily bring the story forward, it takes it into a different, darker, direction. 19.30 Skeeter’s sick mother disapproves of her lifestyle and new job. For example Joachim Renner who won the „Österreichischer Tourismus-Forschungspreis 2003/4“ for his assignment on destination management wrote: Destination management is the company oriented and market-driven management and controlling of tourist destinations. Hilly: “The book is not about Jackson! 90.00 Montage: maids telling stories. But the destination is “directed” by the work of the MV tourism board and the decisions of the local politicians. Because Aibileen has a greater, and more defined, arc than Skeeter does. Write that down.” It is bordering on Denmark in the North and Hamburg, Mecklenburg-Western Pomerania and Lower Saxony in the South. 00.00 TITLES. A market wouldn’t exist, if there wasn’t any competition. Whatever the initial intent, fact is, the film is yours to view as you wish. Aibileen listens to her best friend, the person she should care for and look after, being beaten for breaking the rules of the white. The individuality will lead to the differentiation from the competitor and result in a better position on the market.[8]. With bargain offers for Mallorca or Turkey for Germany it is hard or rather impossible to compete not at last because of the weather. The Help is Kathryn Stockett's debut novel. 35.20 Minny won’t tell Aibileen where she’s headed, carrying chocolate pie. Like Aibileen, they all find it too risky. Celia’s realized that the place she’s tried so hard to fit into isn’t a place she wants to be at. And she’s done beat you.” This new way of presenting regions and the leadership of tourist organisations shall be an answer of a changing market situation. - an update through events The instruments of creating a destination: At the start of the sequence, Aibileen is ready to start talking. 56.30 Aibileen: “I reckon I’m ready to talk about Miss Leefolt (Elizabeth) now”. 80.10 Skeeter’s mom forbids her to watch civil-rights programs alongside the help. Furthermore the fundamental knowledge will be applied to discuss the current operational state. to accomplish identification with the destination which lasts longer than the time of the vacation. It shows us that most people don’t fit into the category in which they are placed, making “prejudice” the main theme. 5.2.2 Infrastructure of Schleswig-Holstein 121.30 Hilly, a mess, threatens Skeeter, who uses pie-story as insurance. The novel’s antagonist, Hilly is on the surface the ideal of the Southern housewife: loyal to her husband, adored by her friends and neighbors, and loving to her two children. The highest elevations are the Helpter hills (179 m), the Ruhner hills (176.6 m), the Stubbenkammer on Rugia (161 m) and the Brohmer hills (153 m). The marketing campaign “MV tut gut” was meant to communicate the strengths and potentials of Mecklenburg-Western Pomerania. She is taking care of her 17th white baby now. With 2.8 Billion Euro earned by overnight stays and 1.7 Billion Euro by daytrips, the tourism has contributed 4.7 percent to the whole people’s income of Schleswig-Holstein in 2004. “You’ve got a job here for the rest of your life” 83.30 Minny: ”What they gonna do if they catch us?” Aibileen: “We ain’t doing civil rights, we’re just telling stories like they really happened.” 5.8.3 The tourist websites of MV 5.4.1 Examples for Mecklenburg-Western Pomerania Therefore, I conclude that the additional storylines fit perfectly within the frames of this film. Its coastline counts 3.2 % of the whole European coastline. Yule Mae is just like them; a maid who’s just trying to get her kids to college. Instead of sucking up to Hilly, she sends a check addressed to “Two piece Hilly”. So why not her? 5.1.2 The number of visitors of SH The daytrips to and within Schleswig-Holstein are not included with a number of 100 Million. 117.15 Grocery store: Aibileen and Minny sees someone reading the book. The biggest islands of this Northern Federal state are Rugia, Usedom, Poel and Hiddensee and its most important peninsula is Fischland-Darß-Zingst. But apart from the high society places Mecklenburg-Western Pomerania grants access to all nature-fans which cherish the beauty of rare green places, which enjoy a silent day in the woods giving the best to protect the countryside and not destroy it. 107.00 Celia’s ready to move. 136.00 Aibileen says goodbye to baby girl. - Achieving aesthetics through design – a visual highlight is the campaign of the Schleswig-Holstein tourism board which combines keywords like “discover” or “enjoy” with a “*” and in the following inform about different mottos like “discovering culture” or “enjoying gourmet food”. Skeeter: “Maybe we should just build you a bathroom outside Hilly”. The national park Schleswig-Holsteinisches Wattenmeer is the biggest of Middle Europe. …. Giving perspectives and creating further inducements to enjoy the stay and come back again shall be the duties of a successful destination management. 5.8.5 The tourist websites – A comparison, 6. 33.30 Aibileen uses outside bath, hurries out to take baby girl: “You my real mama, Aibee” Now, she welcomes it, even though leaving a beloved child behind in a cruel world goes against her very nature. And does so for Minny as well. In just a few minutes, we encounter almost every relevant character. 2.3.2 Applying Steinecke’s explanation of destination management to MV and SH, 3. 115.30 Minny and Aibileen receive their share of money from Skeeter. Another more suitable definition was formulated by Harald Pechlaner in an essay about tourism organisations and destinations published in the book “competition of the destinations” by Fontanari and Scherhag: Destinations are tourist target areas which offer the guest those products he considers important for his stay. 108.40 The story of Constantine. Apart from that because of the low emissions and the good breezes coming from the sea it has the cleanest air compared to entire Germany. The baby girl hasn’t been changed for ten hours. Averaged the tourist spends an amount of a little bit more than 50 Euro a day for the vacation. In an essay by the Friedrich Ebert foundation from 1995 the tourism in Mecklenburg-Western Pomerania was described and analysed by comparing it to the situation in other German Federal states. A small beat, barely noticeable and very overlook-able, between Aibileen and Minny deserves to be highlighted. - A clear theme (a clear profile) – in this case it concentrates on the beautiful Federal state between the seas. As a matter of fact products are re-invented, if they don’t sell and services get more customer-friendly, if they don’t convince. 5.8.1 General facts Afterwards it will be made clear that on a certain level a competition is realistic and good and that the two destinations have understood that there are levels where they should rather act like partners instead of offenders. - A privileged access. “She raised me!” But reading looking at the situation now, it hasn’t changed a lot. 117.45 Stuart leaves Skeeter for writing it. 123.00 Skeeter’s mom throws Hilly out; “You get that raggedy ass off my porch!” Especially Austrian assignments can be found on this topic. 5.3 An update through events Skeeter is, from the start, gutsy enough to challenge the ideals of society, clearly opposing the set gender rules of the 60’s. 67.10 Celia suggests they burn the chicken a little to throw off suspicion. But as Günter Rexrodt also mentioned Germany has potentials in the quality of its products and services, its nature and cultural resources and its good image. The major part belongs to the Pomeranian Bodden. [box] As mentioned, The Help cares for the smaller characters as well as the big. Had she been fired at the start of the film, she would’ve reckoned it a travesty. 68.45 Aibileen: “Don’t give up on this Miss Skeeter!” – Tells the story of how racism killed her son. Sequence F: Risk It or Drop It (25.19mins). She loves Minny, we’ve seen that. 04.10 Skeeter drives. Sequence A: Routine Interrupted (17.54mins). - A number of multifunctional offers (freedom of choice). Then, there is Skeeter, a woman who’s got higher ambitions than becoming your typical 60’s housewife. 07.16 Hilly’s measuring Minny’s toilet paper. Destination \Des`ti*na"tion\, n. [L. destinatio determination: 2. Remember that your help needs to show your conclusions about a subject. Schleswig-Holstein counts 2.82 million inhabitants and has with 179 inhabitants/ km² the sixth smallest density of population in the whole German Republic, whereas the density of population is not shared equally. Elizabeth isn’t even capable of being considerate towards her own child. There’s an enormous question hanging in the air. Minny: “Put it in or pull my parts out altogether.” - A well-known director (a promoter). 127.30 Celia’s prepared a perfect dinner for Minny. This sequence centers around our hero debating whether the journey she’s been offered is worth embarking on. Applying it to Mecklenburg-Western Pomerania. The biggest river is Eider and the highest hill is the Bungsberg (168 m). Being the second smallest Federal state after the Saarland, it has a size of 15,761.4 km². “I thought I might write my stories down and read them too you”. 84.30 Skeeter’s late on her column because she’s reading civil rights articles. In addition to that it achieves the 7th place in an international and national comparison with the winner Spain (13.7 %), followed by Italy (7.3 %), Bavaria (6.7 %), Austria (6.5 %), Turkey (6.4 %) and Mecklenburg-Western Pomerania (5.3 %). 15.45 Hilly announces bathroom-bill. In 2011 the book also became a successful and popular movie. In comparison to all German destinations Schleswig-Holstein had a market share of 4.3 percent which makes it third place of the most popular national destinations. The same issue making the piece hard to analyze, simultaneously makes it extraordinary. She does fire Aibileen, though. … These are two examples for world-famous people that directly and indirectly promote the region. Geographically it represents the Southern part of the peninsula Jüttland with the Nordic Sea in the West and the Baltic Sea in the East. MV tut besser? She doesn’t believe herself good enough because she was never able to be her mother. - What are decisive arguments for an attractive tourist destination? I guess it’s gonna be me.”, She’s still got a long road ahead, quite literally in the final image, but she’s ready to walk it. – Definition and explanation [9]. 5.4 Experience orientation by animation Initially, I had trouble picking out the first sequence break, thinking that the moment (see below) Skeeter calls her editor saying “I’d like to write something from the point of view of the help”, was the catalyst/call to adventure/whatever you want to call the initial spark that sets off a story. This almost made me lean towards the “the book is our hero”-theory, but I stay put in my decision. Drinking and smoking fanatically. 01.24 Aibileen gives interview about life as a maid. Aibileen is hesitating, looking at Skeeter’s number. She dares leave her husband, choosing something better. So WHY does a majority of loglines out there open with “When a white journalist…”, or something along those lines, clearly implying that Skeeter (Emma Stone) is our hero? The federal average counts 4,106 overnight stays per 1,000 inhabitants. 96.30 Minny: “Maybe we need us some insurance” Tells pie-story. What used to be at the top of the list in the lives of these maids, isn’t any longer. The threat is getting closer. In the year 2003 the guests stayed for an average of 11 days. For the destination manager the destination is the experience of a world of brands which must be organized as a product unity from the in- and outside, permanently renewed and formed. The questions this thesis is trying to answer are: - What is a “destination” and what is “destination management”? Minny comforts her. Each one, no matter how small, is strong enough to hold its own, containing complex characters, goals and arcs. 101.00 Benefit ball: Hilly wins chocolate pie and think Celia’s taunting her. These shall please all needs and claims - spatial and with regard to the contents - of a market or a target group. For example, if you are writing a paper for a class on fitness, you might be asked to choose a directory weight-loss thesis to evaluate. 88.00 Aibileen watches Yule Mae being brutally arrested for theft. In the area around Hamburg like in Pinneberg and Stormarn the density is much bigger than in Südschleswig or the district of Dithmarschen. Though Hilly gives a show of friendliness, she is deeply racist, and leads her friends in support of segregation. Even Hilly, who stayed poised throughout the film, is showing her first sign of unraveling. Chances for Germany are placed in the quality of the products and services and its national and international presentation. She took her babies out from under Leroy, and never went back.” - It only takes five minutes Figure 2: Pictures of the campaigns of the sh-tourism board taken from www.sh-tourismus.de. 60.30 Skeeter’s mom turns Skeeter into a housewife-copy in preparation for her date. 67.30 Editor likes the material, but “don’t send me anything else until you have more maids” 124.30 Skeeter’s mom: “I have never been more proud of you.” Among many other islands of Schleswig-Holstein Sylt, Amrum and Föhr are situated in the North Sea.[14]. 01.10 White hand, taking notes. 116.20 Hilly’s mother tell Hilly to read the book, “Sounds like Jackson, if you ask me.” 5.3.4 Events – A comparison The border between the two parts Schleswig and Holstein exists historically and politically for more than 1,000 years and is marked by the rivers Eider and Levensau. The destination management company Msp-Dortmund brings its own and more commercial interpretation of the concrete tasks and duties on the spot: “Destination Management is a complex communication process between tourists, the service provider and destination managers. Two events make the remaining maids realize that their lives are already at risk. “You’ll thank me one day”. The book is published. They argue that the novel highlights the ungrammatical speech of the black maids, and makes their story secondary to that of … 57.20 Aibileen: “Treelore always said we were gonna have a writer in the family… Maybe it’s gonna be me” A tiny scene, Celia’s not even in it, but a fantastic pay-off. “Minny don’t burn chicken!”. 74.30 Skeeter goes on another date with Stuart, ends up kissing him. 12.35 Skeeter asks Elizabeth if Aibileen can help with column. For the service provider the destination is the place of cooperation where his own offers must completely melt together with others. 11.00 Bridge Club: Skeeter’s back. 2.2 What is a “destination”? 3.1 Location - A continuous management (an overall work of art) is guaranteed by the Schleswig-Holstein tourism board. Plenty of places are worth to be seen on this planet. 5.7.1 Wellness in Mecklenburg-Western Pomerania There aren’t enough maids participating. She doesn’t have a lot of screen-time, but she’s taking charge, and, step by step, becoming pro-active. The competition is tight and further on in this assignment the author will try to find reasons for the ongoing trend. The first act is packed with important information, giving us beat after beat of skillfully crafted hints of what is to come. So although we don’t see her much, everything is at stake for her. This option is not only attractive, but a strong competing factor for the German tourism - principally giving the opportunity to go farther away to well-known cultural places for less money than if someone chooses on staying in the home country. - Achieving aesthetics through design –Mecklenburg-Western Pomerania has different logos which recur continuously talking about local tourism, Figure 1: Logos of the MV tourism taken from http://www.urlaubinmv.de. 92.00 Celia tries to befriend the others by bringing a chocolate pie, but is humiliated. Especially the increase of visitors from the USA, Switzerland, the United Kingdom and China is reflected in the growing trend.[3]. The number of international offers of attraction tourist destinations is increasing. ... such as during her conflicts with Hilly and Stuart. What’s lovely is that the journey she’s traveled throughout the film has prepared Aibileen for said consequences. The duchy Lauenburg and the Hanseatic city of Lübeck were traded for Altona and Wandsbeck in 1937. The latest cooperation in the tourism sector. The German Federal state Mecklenburg-Western Pomerania borders the Baltic Sea in the North, Schleswig-Holstein in the West, Lower Saxony in the Southwest, Brandenburg in the South and Poland in the East. This particular sequence spends a fairly large chunk of time developing secondary storylines. Is The Help a story about a white journalist stirring up trouble by writing a book from the perspective of the black help, OR is it about a black maid who finds the courage to tell her story? At this point Steinecke’s remarks to this topic will be put a special attention to. But having a closer look on the destination Mecklenburg-Western Pomerania the number of visitors needs to be considered carefully for the following reasons. Müritz and the Schweriner See are the biggest lakes and belong to the Mecklenburgische Seenplatte. Within the last years the two destinations tried to adjust to the increasing demand by improving the tourist infrastructure. The place set for the end of a journey, or to which. 1.1 Subject and Objectives Bordering each other, being situated at the Baltic Sea and both booking an important increase in the meaning of the local tourism industry within the last years give the ideal platform for a competition. The destination Schleswig-Holstein Fundamentals So, now that we have our hero, let’s dig in. - Experience orientation by animation while offering special package tours that lead the way to the experience like following Störtebecker’s tracks The Help The book , The Help by Kathryn Stockett, is about a women named Aibileen who is a black maid. The book makes a difference on an international scale. - An increase in attractiveness through Merchandising – apart from local specialties like the famous Niederegger Marzipan from Lübeck, merchandising is done by printing shirts with the logos from Flensburg, Kiel, etc. 16.30 Aibileen agrees to help Skeeter with Miss Myrna-column. Enough is enough. In Schleswig-Holstein everything is possible: exploring the tides at the North Sea or enjoying a more gentle breeze at the Baltic Sea, discover the past by visiting the Viking Village Haithabu or check on one’s science knowledge in the modern Phänomenta. Syn: Appointment; design; purpose; intention; destiny; lot; Looking up the word “destination” in the dictionary the description is rational and not very precise. In 1997 Günter Rexrodt concretely named the potentials and weaknesses of the destination Germany: … regional variety and strong offers in the sectors nature, health, culture and history are the basis for draining off potentials in growth and occupation of the German tourism economy. The Hanseatic city of Rostock (198,993 inhabitants) is the only city and therefore the biggest high level centre of the state. The word destination comes from “destiny”, consequently this fact can not be ignored by the traveller or by the destination manager. But she can’t build up the courage. Aibileen has already declined Skeeter’s offer, ruling the risk NOT worth taking. [15] http://de.wikipedia.org/wiki/Schleswig-Holstein, state 02/07/06, [16] www.deutsches-kuestenland.de/de/netzwerk/Downloads/PM01_2004_TMV_DatenFakten.pdf, state 12/02/05, [17] http://landesregierung.schleswig-holstein.de/coremedia/generator/Aktueller_20Bestand/MWV/Information/Tourismus/Tourismus_20in_20Zahlen.html, state 01/08/06, - Publication as eBook and book - A continuous management (an overall work of art). In 2005 30.4 percent of the German people preferred staying in their own country than travelling to Spain (13.4 percent), Italy (7.7 percent) or Turkey (6.6 percent). After what has been found out up to this point, it is now possible to apply Steinecke’s former mentioned theoretical approach to the concrete destinations of Mecklenburg-Western Pomerania and Schleswig-Holstein. 5.2 The Infrastructure In the year 1994 a change became obvious according to the number of beds in commercial accommodations of the north eastern Federal state which have decreased (from 80 in 1991 to 60 in 1994) and can be interpreted with the statement that family hotels became more common. 5.3.1 What is an “event”? 135.20 Aibileen stands tall in front Hilly: “Ain’t you tired, Miss Hilly? Schleswig-Holstein has the second highest tourism intensity of all German Federal states with 7,833 overnight stays per 1,000 inhabitants and is followed by Bavaria with 5,927. 3.3 Population, 4. Why that is significant, I’ll return to in a minute.[/box]. In addition to that the important tourist websites will be shed light on to eventually result in an overall argumentation presented in a SWOT-analysis. The package shall be complete. The novel The Help by Kathryn Stockett was released in 2009 and became a bestseller. It’s published. 32.45 Hilly fires Minny for using inside bath. A book our main character isn’t quite ready to write yet.

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