EXCEPT AS EXPRESSLY SET FORTH IN THIS PARAGRAPH: (a) AGENCY SHALL HAVE NO LIABILITY FOR ANY SERVICES PROVIDED, INCLUDING ANY LIABILITY FOR NEGLIGENCE; (b) AGENCY MAKES AND CLIENT RECEIVES NO WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR IN ANY OTHER PROVISION OF THIS AGREEMENT OR ANY OTHER COMMUNICATION; AND (c) AGENCY SPECIFICALLY DISCLAIMS ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. Now, it’s over to you to get started with your own landing page content. In contrast, less landing page copy in this Highrise case study resulted in 102.5% more conversions: The audience was already familiar with the brand and needed less copy – image source. Covering topics to help your business make more money. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason beyond a party’s reasonable control. 10. In the event that Client fails to pay any fees or charges under this Agreement, Agency may immediately pause or continue this Agreement, among other available remedies, until the Client cures its default. Is it to offer a lead magnet that teaches your audience on a topic that relates to your industry? Here are the various stages of the conversion funnel: Someone in the awareness stage will have a different intent than someone at the bottom of the funnel. IN NO EVENT SHALL AGENCY BE LIABLE FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL OR EXEMPLARY DAMAGES OF ANY NATURE IN CONNECTION WITH THIS  AGREEMENT AND THE SERVICES PROVIDED HEREUNDER, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, BUSINESS INFORMATION OR DATA STORAGE, GOODWILL, COMPUTER FAILURE OR MALFUNCTION, OR ANY AND ALL OTHER COMMERCIAL DAMAGES OR LOSSES, ARISING OUT OF THE USE OR INABILITY TO USE THE SOFTWARE, EVEN IF AGENCY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Second, there are the tens of millions of visitors that support the book’s content. Further, this term shall apply, without limitation, to all forms of social media and online forums. Think about it: when you read positive reviews, don’t they nudge you a little closer to deciding to buy? We also share some best practices and content landing page examples to inspire you. As a result, they respond best to higher-level product information,” according to an AMA study on information specificity. Subject to the foregoing and notwithstanding anything to the contrary elsewhere contained, in no event shall the maximum aggregate liability of the Agency in connection with this Agreement exceed the monthly fee paid by the Client in the three (3) months preceding the claim. Conversely, warmer traffic tends to come from the search network – image source. No matter what CTA button copy option you choose, make sure that your button is: If you want to do your own conversion experiment, think about testing different CTA button copy to see how it affects your email sign ups. Any amendment to this Agreement must be in writing and signed by both Parties. You may have noticed that landing page copy is often written in a way that locates what problems the audience has and ethically agitates them. Subheader. When it comes to landing page copy, you can test out various pieces and sections of copy to find out which variants are contributing to your visitor’s anxiety and objections. Assignment and Successors; Binding Effect. This headline captures your audience’s attention by describing how they may be feeling before they take advantage of your offer. In any litigation, arbitration or dispute arising under or relating to this Agreement, each Party shall be entitled to recover reasonable attorney’s fees and litigation costs. Download my fill-in-the-blanks copywriting template that will help you write all of your landing page copy. Some content creators will write one sentence descriptions, but we recommend keeping your description copy around two to four sentences so you can easily transition into the call-to-action. Everyone wants to know how to get from Point A to Point B. And, they also care about how they will feel when you solve their problem. This website is owned and maintained by KlientBoost, LLC. The thing is: if you don’t ask, you won’t get. The Client agrees to be bound by the terms of this Agreement as set forth above and as of the Effective Date of when the kick off meeting between Client and Agency happens. The headline and subhead are good starting points, but continue that in the copy too. Writing an effective CTA is crucial because it will strongly affect your landing page conversions. Use one of these four headline formulas to help you get started. Don't worry! That same Nielsen Norman research shows that clear, concise content wins over flowery words and phrases every time. Your solution is meant to help your audience solve a problem so they can achieve something. Then build up to more threatening fields, like contact info, in the final steps of your multi-step form. www.myhomepage.com). Landing Page Fees by Type. In contrast, when you cite specific numbers and percentages, your landing page copy is immediately more trustworthy and believable. Depending on the situation, you’ll likely use a verb or address the reader directly, along with a time-based word, if it’s appropriate. How is it different from other solutions that already exist in your niche or industry? This will help you write focused copy that guides your visitors toward your call-to-action (CTA) and, ultimately, a conversion. The very first thing the reader sees should explain why they … Subject to the foregoing and notwithstanding anything to the contrary elsewhere contained, in no event shall the maximum aggregate liability of the Agency in connection with this Agreement exceed the monthly fee paid by the Client in the three (3) months preceding the claim. This Agreement shall be governed by the laws of the State of California without regard to any choice-of-law provisions. Bonus Tip: Consider the sobering-up effect (concept #10) when writing your landing page copy. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. Rather than leading with all of the different features and deliverables that are inside your landing page, focus on highlighting the benefits of your lead magnet offer. And it shows you exactly why high-converting landing pages convert. 2787 Bristol Street, That’s because, as Nielsen Norman Group points out, people tend to skim the content of any web page to make sure it’s giving them what they need. He and his team cut through the bullshit and get straight to the point with the goal of making you more money. Lean into your knowledge of your traffic sources when you write your landing page copy. Depending on the context, you can do this by: The more you write like a person talking to another person, the more likely your landing page will convert. Non-Disparagement. Match your content, and your offer, to their intent level and conversion funnel stage. . She loves the ocean and says the best pizza is from the ocean. You can! If you can keep it to about five to twelve words, that is ideal. Entire Agreement. Regardless of any perceived representation to the contrary, Agency in no way guarantees a specific result for Client. The Advertiser's Launch List for Landing Pages that Convert. Your CTA button copy should be written in a way that invites your audience to click the button and get signed up. While many of the writing techniques and strategies are similar, writing a landing page that converts visitors into subscribers is not the same as writing an email, social copy, or … Assignment and Successors; Binding Effect. Then tailor all of your copy to that one goal. In this guide, we look at how to write landing page content that converts. “Only when they have narrowly construed preferences do they respond positively to ads that display detailed product information.”. It gives you a framework (the Rule of One) that takes the guesswork out of copywriting – and means you never have to start with a blank page. You’ll have to test to see whether a static or video testimonial works best, but one way or another you need a testimonial or two on that landing page. headline will help you convey the value of what you are offering. 8 Call-to-Action Examples for Your Next Landing Page. Visitors at the top of the conversion funnel are likely to need more information to familiarize themselves with your brand and offer. When you start writing landing page copy, you might notice that you have more room to talk about your offer than a typical email sign-up form but far less room than a blog post. Governing Law. Regardless of any perceived representation to the contrary, Agency in no way guarantees a specific result for Client. A musician at heart, she enjoys playing Americana, folky, pop or classical on her violin in local groups (just like LeBron James). If your headline doesn’t feel like a fit or is vague, your audience may wonder if the offer is right for them and exit out of the landing page. Client understands and agrees that they are paying the Agency as a service to generate results, but that results are never guaranteed. What problems are holding them back from learning something new or improving their life? Your call-to-action button should be unmistakable, meaning that it needs to stand out on your landing page and clearly tell your audience what they need to do in order to receive your lead magnet offer. Should you have any questions, then please, 41 landing page psychology concepts for conversion, Conversion Rate Optimization That Performs Even Better. These surveys can uncover insights on any bottlenecks or hang-ups your visitors may experience on your landing page: This survey pops up after 30 seconds – image source. This process is easier when you know what landing page copy elements to include. If you’re wondering how to generate leads, landing page copywriting is a good starting point. Sign up today and be the first to hear about our promotions, news, and events. Here are some ethical copywriting guidelines you may want to follow. He follows the map to the “x” – image source. It’s the same for your landing page visitors. Cynthia’s all about everything marketing. There are cases where both long-form and short-form landing pages have won more conversions. These questions take us into the last step. Oh, and don’t be afraid to break a couple of pedantic grammatical rules – that’s how real people talk. A/B testing tool for your landing page copy, Landing Page Copywriting – How to Write Landing Page Content – Examples & Strategies, Relate to the copy that brought people to the landing page in the first place, fulfilling the promise of your promotion or post, Be personal and active – use the word “you” and include a verb, Address the visitor’s core problem and your solution, Highlights the benefit of increased conversion, Shows that the process is quick and easy (in the copy below the headline), Includes the name and face of a real person, building trust, Builds more trust by adding the logo of a known brand, Addressing visitors directly, using “you”, Uses the headline to address the visitor’s pain point (not being able to find stuff), Shows key integrations in an image, and backs it up with the subhead copy, Qualifies visitors by asking for a work email address, Adds additional benefits just under the CTA button, which draws the eye, Addresses its visitors’ key priority – marketing their business online, Has a simple CTA that emphasizes that there’s no cost, minimizing risk, Repeats the CTA at the top of the page, so visitors have two chances to click. These visitors tend to be less likely to convert, so we classify them as “cold” traffic. Here’s what it does right: The CTA is where you ask landing page visitors to take action. You'll get to watch over my shoulder as I analyze many landing page examples - the good, the bad and the ugly! Because every visit should as personalized as possible. Your landing page copy and CTA need to be tailored to different audience members that come from different channels on the internet. This landing page from GetResponse works because it: Finally, running landing page tests is an essential aspect of landing page copywriting. No matter what their desired outcome is, you’ll want to position your solution as the best way to get there. No Guarantee of a Specific Result. Since you don’t have to worry about creating a beautiful landing page design, you can put more energy into your copywriting. These 21-byte sized video lessons will teach you the best practices for designing a landing page that converts. When it comes to landing page copy, you can test out various pieces and sections of copy to find out which variants are contributing to your visitor’s anxiety and objections. Original Publication Date: December 24, 2016. You’ll also be able to copy and paste them into your landing page template inside ConvertKit to see which looks best. All you need to do is complete the prompts by filling in your own information. We’ll break down which landing page copy elements you’ll need to know and give you a few fill-in-the-blank formulas to help you write better landing page copy. He’s a world-class adventurer, sure, but Dr. Jones also uses treasure maps to find his way. 1. Writing longer landing page copy to address this issue can help your colder audiences learn more about your benefits and unique offering. Success! Contact Us A simple statement, however, will state your offer with confidence so interested audience members can access your resource. Tip: Test variations of your CTA copy to see what word or phrase best matches the temperature levels of your audience. Sign up below to access your free [lead magnet resource]! Visitors came to your landing page for a reason. An easy place to start is to test one variation for a month (for low to medium-sized traffic blogs and websites) and test the other variation during the next month. How do you bridge the gap and make sure you’re writing landing page copy in an effective way? Terms of Service, How to Grow Your Email List in 2020 with Free Landing Pages, How to write great landing page copy + formulas to help you get started, How to use a landing page to test a new idea, How to Create Lead Generation Landing Pages that Convert. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. Write down any problems that come in mind and put them in order of priority based on what you know about your ideal audience. That’s because we are motivated to solve problems once we know they exist. A proper map can keep you on course by showing you the correct steps to take. And when you write copy, provide clear and relevant information that can benefit your visitors above all else. That’s it! Reach us directly to chat with one of our PPC & CRO experts. 3. When you sign up for a free trial of ConvertKit, you can start building your landing page with one of our dozens of design templates so you never have to start from scratch. You can use Taboola as an A/B testing tool for your landing page copy, looking at options for headlines, videos, and more. Privacy Policy – image source. Here are our top tips on how to write landing page content that converts to help you win leads and sales. Know that you know how to write a great landing page, it’s time to put your new knowledge into action. IN NO EVENT SHALL AGENCY BE LIABLE FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL OR EXEMPLARY DAMAGES OF ANY NATURE IN CONNECTION WITH THIS, Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason. The landing page content examples above show how your headline, subhead, copy, testimonials, and CTA work together to attract and convert visitors. Here’s how Basecamp explains the why before explaining anything else: Everything on the landing page supports the initial why – image source. Subscribe to our blog to receive more posts like this one. When it comes to PPC, the first person I turn to is Johnathan Dane. We need your website and contact info because we want to send you our research for your Here are some offers that match up to various traffic channels: Consider the temperature of the PPC traffic channel – image source. Sell the page. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. Once you have the truth about your usability and landing page offer, you can tailor your landing page copy to address any concerns you may have learned from your visitors to help make the conversion process a seamless experience. Make sure anything you write fits with the rest of your copywriting. Customer testimonials improve the trust factor and make visitors more comfortable, so include them. By the time visitors reach your landing page, however, their intent level has (hopefully) increased, and they’ll be further along in the conversion funnel. The example below from Unbounce gets a lot of things right (including a few tips I’ll share later in this guide). Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns. The copy supports this with words such as “discovery” and “fun.” There’s also a video to reinforce how wonderful the learning experience is. In the event that Client fails to pay any fees or charges under this Agreement, Agency may immediately pause or continue this Agreement, among other available remedies, until the Client cures its default. What this guide does do is show you how to write a landing page that converts visitors into customers (or leads, or subscribers). “[W]hen consumers begin a product search, their preferences are initially construed at a high level. This applies to landing pages, too. which version of a landing page gets better conversions. When you learn how to write a great landing page, keep in mind that the copy needs to be: Whenever you write landing page copy, use these bullet points as a checklist to make sure your copy incorporates all of these characteristics. Once you know what problems your audience has, consider what their main pain points are. Social proof is a powerful tool. Another useful landing page content strategy tip is to get specific about facts … The opposite goes for warmer audiences. Should you have any questions, then please contact us. Since landing page copywriting is heavily focused on helping your audience take an intended action—whether that’s purchasing your product or, in this case, signing up for your email list—you’ll need to make sure these core principles are nailed down. Further, this term shall apply, without limitation, to all forms of social media and online forums. If you know how they’re feeling, your audience will nod along with the rest of your copy since it is written for them. In the example above, life coach Thomas Edwards highlights key phrases in bold. Severability. The same concept applies to your landing page copywriting. It is understood and agreed to that the Agency has no control over Google or other advertising platforms and if they decide to make changes to their advertising platform. Our blog to receive more posts like this one little closer to to. Access your free [ lead magnet that teaches your audience has, Consider what their outcome... 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