It is’ through content marketing that you’ll decide what to publish and when to publish content to satisfy your audience’s needs. It starts by explaining how to structure a document and then goes deeper to explain how to write a good introduction, how to create paragraphs, how to form your sentences and words you can use to make your copy stand out from the rest. Content Writing courses from top universities and industry leaders. I wouldn’t recommend this course for freelancers or solo professionals because of the cost but for big companies who want to train their employees on content marketing strategies, this is one of the best courses to take. An investment that will definitely pay itself as soon as you start implementing all the strategies and techniques you’ve learned in the courses. The thesis is an opportunity to work independently on a research project of your own design and contribute to the scholarly literature in your field. I was not able to choose the best content marketing course for myself. Students interested in learning how to write or who want to gain basic writing tips for improving their writing have access to a wide range of academic courses available online for beginner level, intermediate, and advanced students. So, if you want to learn content marketing fast and from a trusted source, get a cup of coffee and start learning! Somebody who wants to start working as a freelance writer. You'll get 1-2-1 feedback on your writing, with monthly updates to help keep your scribbling on track. After managing social media accounts and writing content for over three years, I've collected a wealth of knowledge about small business marketing and the online business world as a whole. 100 % privacy. One of those courses is the Content Marketing Course, that covers the following topics: By taking this course you’ll learn how to perform a content audit, how to find new content ideas through keyword research, how to monitor the performance of your content and how to create a content marketing calendar. You may already be freelance in another discipline and want to write as bolt-on, or hope to become freelance. What makes this course better than other content marketing courses is that it is actionable. You will learn how to be a better writer, a more versatile writer and a business savvy writer. You'll get 1-2-1 feedback on your writing, with monthly updates to help keep your scribbling on track. This course has 12 lessons that will teach you everything you need to know about content writing, copywriting and content marketing. Promote a business with content is a free course offered by Google through the Google Digital Garage. If you love writing, and would like to make a freelance career out of it, then this course will show you how, both in terms of your skill development and the set-up and running of your writing business. I'm Lottie, a professional freelance marketer, specialising in social media management and content writing (aka content marketing). You need to be prepared to spend time working on it while also financially supporting yourself another way. Writing for the Web is a course on Open2Study by Frankie Madden, a senior user experience consultant at Stamford Interactive. Writing books and ebooks, copywriting, audience research, guest posting, list building and more. I'm the Co-Founder of Sweet Marketing and Founder of The Travel Rebellion, a responsible travel resource for ethical and eco travellers. The course covers the following topics: Clickminded is a trusted training company and all their courses are actionable and easy to follow. The instructor of the course is Sophie Tahran, who works as a content strategist. Or you can start working as a freelance content writer after taking this course. It’s a popular course on content marketing with more than 7000 enrolled students and a 4.5/5 star rating. It takes time to develop your skills and money won’t come rolling in straight away. You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here' or 'You moved me here'. From tiny one person businesses to mega corporations like Google and Tesco. Udemy: Content Marketing Masterclass (Paid with Certification), Reliablesoft: Content Marketing Full Course (Paid with Certification), HubSpot: What Content Marketing is and How to Do It (Free with Certification), Google: Promote a business with content (Free), Udemy: Ninja Writing: The Four Levels of Writing Mastery (Paid with Certification), SEMrush: Content Marketing Toolkit Course (Free with Certification), LinkedIn Learning: Content Marketing Foundations (Paid with Certification), Coursera: The Strategy of Content Marketing (Paid with Certification), Skillshare: Copywriting for Beginners (Paid), Clickminded: Content Marketing Training (Paid with Certification), SAVE 70% OFF on Digital Marketing Full Course, How to design a winning content marketing strategy, How to find content ideas for your content marketing campaigns, How to create content that can get you links and social shares, How to create pillar pages and rank higher in Google search results, How to promote your content so that it gets the attention it deserves, Creating Quality Blog Content Your Audience Loves to Read and Share, How HubSpot Uses Blogging to Rank #1 on Google, Extending the Value of Your Content Through Repurposing, How to Create a Successful Video Marketing Strategy, Building a Guest Blogging Strategy Powered by SEO, Creating a Foundation for Content Marketing, Mapping the Journey: Crafting a Content Marketing Strategy, Turn Boring Features into Irresistible Benefits, Come Up with Great Content Marketing Ideas, Create Amazing Content to Market Your Business. Topics include: principles of good writing, tricks for writing faster and with less anxiety, the format of a scientific manuscript, and issues in publication and peer review. If you get to a point that you can publish good content that your users like to read, then everything else (rankings, traffic, visits, sales), become an easier process. Remarkable content is the key to getting more traffic to your website, so you can get more leads and increase your sales…. You’ll learn everything you need to know inside. The course is part of the Digital Marketing Course Bundle so with your purchase you get access to 7 more courses that cover all areas of digital marketing. What is nice about Google Digital Garage courses is that you also get the transcript of the video so you can read the content and there is also a key learning section that gives you an overview of what you will learn in the video. This course teaches scientists to become more effective writers, using practical examples and exercises. In this post, you’ll find the best content marketing training courses available online. This review contains some affiliate links meaning I earn a small commission if you sign up. 4. If you want to become a successful digital marketer, you first need to become a content marketing expert and the best way to do this is to follow a content marketing course. Packed with practical exercises which you are welcome to submit for feedback, you'll get formats, filters and technology tips to help you write prolifically and fast. Also, the author shares real case studies and examples of how he is using content funnels, and this makes the lesson easier to understand and follow. This is a beginner to an intermediate entry-level course that can help students learn what is content marketing and how to execute profitable digital marketing campaigns. This free course helps you hone your content writing skills and you get a certificate of achievement when you complete the course. This course will teach you how to become a better writer step-by-step. identify opportunities for paid writing work in all sorts of unexpected places, determine your strengths and market opportunities on different platforms, write blog posts, web copy, white papers, ebooks and for B2B outlets, apply principles of clarity, fluency and flow to your writing, market your writing practice using creativity rather than online shouting, critique the work of successful writers you admire, analyze their technique and use it yourself, employ formats to help you work faster and smarter, use technology to help you work faster and smarter, review your skills level and plan further personal development, compete effectively in writing marketplaces using your portfolio. LinkedIn Learning (previously Lynda), offers the Content Marketing Foundations course that is mainly suited for beginners to content marketing. The course creator is Brad Merrill who is a veteran content marketer and a highly rated instructor. Third, it covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters and content promotion. Second, you can achieve a content marketing certification from a trusted company. Students, members of the community, and users worldwide will find information to assist with many writing projects. I think she really cares about her students. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.. Each lesson has video content and a section with questions to test your knowledge. The course has 4 modules that cover the following topics: The module that is specific to content marketing talks about content marketing in general and explains how to write and promote content for online audiences. In the end, you can also take a quiz and get recommendations on areas that you need to work on more. Regardless of what you already know about content marketing, I strongly suggest watching lessons 6 and 8 that talk about HubSpot’s content marketing strategy and how to rank for highly competitive keywords on organic search using topic clusters. Focus: Personal essays, creative non-fiction. Or perhaps you already work for a company who has asked you to write content for them. FREE 10-day courses with new lessons each morning. So if you’re ready to take this shortcut by learning from somebody with experience…, And you want to become a content writing expert in just a few hours…. I now travel the world working from anywhere with an internet connection. You’ll learn everything you need to know inside. It starts by explaining what is content marketing, how to set up a content marketing team, how to identify the content needs of your target audience, and how to create and implement a content marketing plan. The best way to learn and master content marketing is to follow a good course. The course will teach you both basic and advanced content marketing techniques including: The course is suited for beginners to content marketing and for people who want to build the necessary skills to become professional content marketers. Promote a business with content is a free course offered by Google through the Google Digital Garage. So, if you are new to content marketing and want to get the full picture of how to write content that sells, this is the course to follow. Free Online Writing Courses. Get your team access to 4,000+ top Udemy courses anytime, anywhere. 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